(re)tail (re)volution
Consumers’ current ‘online’ experiences are indeed fundamentally different to those during the early dotcom boom: e-commerce is no longer just about choice, price, convenience, reviews and ratings, but also about everything that consumers look for in any purchase: status, the right product and a compelling experience. Have a look at this insightful trend briefing report, with examples from brands like Zara, Ticketmaster, Facebook, KLM and more…