Visual brand language of Collaboratio Helvetica
Collaboratio Helvetica is simultaneously a platform, a community, an organisation, a laboratory and a movement. Today, they are a growing community of co-creators of various backgrounds, united by a common mission to work towards the Sustainable Development Goals (SDGs), regenerating the Swiss culture of collaboration.
antipod is collaborating with Collaboratio Helvetica to develop a strong brand identity, that reflects the concept and unique approach of the organisation towards collaboration and sustainable solutions.
We first conceived a responsive logotype, developing a visual identity inspired by the fusion of meaningful symbols.
Collaboratio Helvetica’s main icon is made from a combination of basic geometric shapes, that can be combined and recombined in an unlimited number of patterns. We hence created a unique alphabet of design elements which expresses the brand attributes of sharing, exploring, creating and shaping solutions.
Collaboratio Helvetica teams are equipped with a brand & graphical chart, document templates and a declination of supports which will ensure brand recognition and support building a strategic image.
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