BRANDING FOR THE COWORKING SPACE – TEAMWORK
TeamWork, a splendid coworking space in the extension of Work’n’Share, moved to Lausanne and entrusted us with the realization of its branding: brand name and visual identity. A space dedicated […]
ADAPTATIONS OF LOGOS AND GRAPHIC GUIDELINES: A NEW FREEDOM?
Logotypes evolve over the years and trends – not only speaking about their specific deign, but also in terms of variants and forms of adaptations. For several years now, there […]
WHAT’S ABOUT LOGO TRENDS & BRAND IDENTITIES IN 2020?
Did you know that? Even logos and graphic charts follow trends – especially because our digital landscape continues to disrupt rules and visual codes, but also the world of possibilities. […]
HOW HAS THE CRISIS AFFECTED GRAPHIC TRENDS?
With the coronavirus crisis, brands have had to adapt quickly to consumer expectations and behaviors. Marketing and communication have been strongly marked and many brands or agencies refuse a return […]
HOW DOES THE CRISIS IMPACT BRAND EXPECTATIONS?
Propose solutions more than products, show empathy while avoiding false notes…. With the coronavirus crisis, brands and companies must adapt quickly in a highly uncertain economic environment. What are the […]
BRANDS MOBILIZE DURING THE CRISIS
As the Covid-19 crisis affects the world, marketing and communication are strongly impacted. Yet many brands decided to mobilize during this difficult period. Opportunism or solidarity, how do brands react to […]
MEDIA IN THE MIDST OF CRISIS COMMUNICATION
The difficulty of the media in continuing to collect and disseminate information Since the beginning of the global Coronavirus health crisis, the media are on the front line, mediating between […]